To contribute and strengthen the learning process in our student body as well the participating institutions. Particularly for students pursuing degrees in Business Administration, International Business, Marketing, Economics, Accounting, Finance, and Industrial Relations.

To host experts in the areas of International Commerce and Business Innovation, as to enrich the educational process for our students and bridge the gap between theoretical learning and practical knowledge learned from experience in the field.

To add value to the academic formation of our students by exposing them to current trends in job markets and current topics of interest in their fields of study.